What do you hope customers feel when they walk into HEYDAY?
I hope anybody that even knows about HEYDAY feels that it is a welcoming environment for EVERY walk of life. We genuinely care about the experience of finding that outfit that makes her feel like a million bucks, and we want that person to feel like she is in a zone of comfort to express herself.
How long have you been working in retail and what made you want to work at HEYDAY?
I have been in retail for almost 5 years now, and I love every bit of it. I love clothes and meeting new individuals every time I work. HEYDAY, sparked my interest particularly because of the vibrant style it has to offer.
What has been your favorite trend this year? What has been the most questionable trend you’ve seen this year; did you come around it?
This year dramatic sleeves are dominating our sales floor, and I love it. Some of the really ruffled, layered sleeves may be questionable, but if I am ever nervous about rocking a flashy piece in a town that’s not super trendy, I always tell myself that this is actually very fashion forward!
How would you describe your style in 5 words?
“Different each and every day” …. and this is the aspect behind clothes and fashion. One can express different segments of herself through different “looks” each day.
What’s your favorite part about working at HEYDAY?
I have always been attracted to creative outlets. While working at HEYDAY, there is no shortage of ways to get your creative juices flowing while at the same time being inspired by some of the most dynamically artistic individuals. This can include styling an outfit or shooting a breathe taking photo.
When you go to create an outfit, what’s the first thing you pull?
When creating a whole look, I will start with the “pop” item. Am I going to be wearing a flashy skirt or a statement top? Whichever one it may be, I take the substantial piece that stands out and build from there.
What makes or breaks an outfit?
Honestly, SHOES, I’ve learned that the most frustrating thing in the world is coming up with the perfect outfit yet not having the right shoes. So yes, you can never have too many shoes.
What does “dress to match your ambitions” mean to you, and what does that look like for you?
This term to me connects with another term I tell myself quite often. “Look good, feel good, do good”. If you have the look you love, you’re going to feel on top of the world, and confidence will be right there with you throughout your day. It is incredible how much we can accomplish with the empowerment of confidence. This to me is getting up early, making my self a cup of coffee, putting on some sort of “happy hits” playlist and enjoying every minute of getting glam-ed up to check off every to-do task I want to accomplish for the rest of the day.
What does it mean to be a HEYDAY Girl?
Being a HEYDAY Girl, is expressing yourself and all of the AMAZING things that make you, you. Love what makes you different, and flaunt whatever it is that makes you standout from the crowd. Fashion is individuality, and individuality is the most beautiful thing we have to offer.
PHOTOGRAPHY // Allison Song