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What made you want to start working at KNAPSACK? 
When I first moved to Fort Collins last fall, I fell in love with HEYDAY – the brand, shop atmosphere, and aesthetic. I was lucky enough to do a pop up shop for my flower crowns and hair accessories and knew I wanted to spend more time there! Right about the time I got started at HEYDAY, Jen was preparing to open KNAPSACK and I was able to see it come to life from day one!
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You’re an amazing florist & wedding coordinator, why and how did that begin?
I have always loved flowers and I feel like flowers have had a very significant impact on my life (my Korean name is Rose). After I graduated from Northeastern with a marketing degree, I took a gap year in South Korea to teach English and to do some soul searching. During a lot of my down time in between classes, I realized I was always on wedding blogs gushing over all the pretty and subtle details. As soon as I got back to Atlanta, I interned for three different wedding vendors and knew florals was going to be my focus. I also love being organized during times of chaos and knew that would be another skill I could share with my clients.
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What does it mean to be a HEYDAY girl?
To me, being a HEYDAY girl means working hard, having fun, and expressing myself in a creative way. I think being part of the HEYDAY team comes with the responsibility of finding beauty in each and every product and bringing that beauty to life for each customer in a way that works for them – whether it’s a piece of clothing or a new piece for their home.
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Describe your perfect day in Fort Collins. 
My perfect day would begin with a nice big cup of coffee and breakfast at home with my husband. We would go across the street to the park with our two dogs and play with them for awhile there. I would then love to walk around Old Town and do some window shopping and do some reading at a local cafe like Bean Cycle. And then end the day with some tacos and drinks with friends!
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What do you enjoy most about working at KNAPSACK?
I absolutely love the products we work with and the team that we have. It has been so much fun learning about all the vendors and brands and the stories/purposes they have. And in the same way, I have been loving getting to know all the amazing women on our team – they are all so unique in their own ways but all share the same work hustle and great energy.
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If you didn’t have to sleep, what would you do with the extra time? 
I would either love to hike in the many beautiful mountains of Colorado or explore the creative pockets of Denver.
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What movie can you watch over and over without getting tired of?
Garden State or Amelie!
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What is your favorite clothing item that you own? 
As simple as it is, I am loving my white tee from Amuse Society!
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What is one item in either HEYDAY or KNAPSACK that is calling your name?
Definitely one of the Fashionable leather bags from KNAPSACK! Not only are they super cute, the brand has an amazing purpose and story!
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In any aspect of your life, where do you draw your inspiration from? 
I love to draw inspiration from nature which I have been doing plenty of since moving to Colorado! I also love to get inspiration from the city so I love taking the time to explore Denver and experiencing all the diversity in its people and neighborhoods.

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Allison’s Look No. 1 / Black Knotted TopBlack Skinny by Just Black Denim, Orchard Clog Free People, Equal Uprise Hat, TOMS Sunglasses

Allison’s Look No. 2 / Black Skinny by Just Black Denim, Orchard Clog by Free People, Brown Ruffle Sleeve Sweater

Photography Jackie Nunnally

 

Allison Song, HEYDAY girl

What made you want to start working at KNAPSACK?  When I first moved to Fort Collins last fall, I fell in love with HEYDAY – the brand, shop atmosphere, and aesthetic. I was lucky enough to do a pop up shop for my flower crowns and hair accessories and knew I wanted to spend more time there! Right about the time I got started at HEYDAY, Jen was preparing to open KNAPSACK and I was able to see it come to life from day one! You’re an amazing florist & wedding coordinator, why and how did that begin? I have…

Mekinzi Douglas, HEYDAY girl

What do you love most about fall? I love everything about fall. I love the leaves changing colors, the cooler weather, the clothes I get to wear. There is a crispness in the air that makes me feel calm and at ease. What does it mean to be a HEYDAY girl to you? To me, being a HEYDAY girl means to be unapologetically authentic 100% of the time. It means offering yourself to the world in a raw and real way without feeling the slightest bit sorry about it. I think being a HEYDAY girl means knowing yourself inside and…

Party Dresses

The love story of a party dress and its owner follows a simple story arch: 1) see dress in the window of a store, online, or on Instagram; 2) inquire about said dress; 3) put dress on body; 4) fall in love; 5) purchase; 6) dance. Now this is a love story we can all get behind. As we make our way headfirst into the holiday season, there will undoubtedly be events or special occasions that will require dressing up for. For some, this comes as an excitement — a reason to celebrate! For others, this can come as a…

Janelle VanDyke, HEYDAY girl

What have you learned about yourself since working at HEYDAY? I’ve learned to be confident in my decisions and to be confident in front of the camera! I never knew how camera shy I was until working here, I’ve definitely come out of my shell a little and continue to do so the more I work here! When you plan an outfit, what is the first item you grab? I usually grab my favorite collared shirt and go from there! Who is your style icon? Oh man, that’s hard to pick just one! Some include Zoey Deschanel, Anna Wintour, and…

Sweater Weather

When you hear the word “cozy,” what comes to your mind? Warm tea or coffee, a good book, a yummy candle, or maybe your go-to sweater? For those of us who dream of gray skies and soft sweaters that come with the Fall season, you’re going to want to keep reading. Today is dedicated to SWEATER WEATHER.   Fall is in full-swing and there’s no better season in Colorado, if we do say so ourselves. From drinking some incredible craft coffee {Hello, Bindle!} to watching the trees change colors and the leaves fall, to spending chilly days with friends and…

Ashleigh Downer, HEYDAY girl

What do you hope customers experience at HEYDAY/KNAPSACK? My goal is that every person who walks in our stores feels welcome – but not just in the Webster’s definition sense, but rather, “welcome” in the fullest capacity. I want the space we create to make someone stop in their tracks, take a deep breath, and slow down. Small businesses have a leg up when it comes to space – not physically, of course, but there is this opportunity we have to invite people, new and familiar, into a place we have cultivated intentionally to maximize their potential – whether that…

HEYDAY halloween, street style

Halloween is but a few days away, and we don’t know about you, but we’re full of anticipation and excitement. Yes, adults can have fun on this holiday too! From getting together with friends for celebrations, to helping our little ones don their adorable costumes, to putting together a fun look for ourselves, to, of course, the candy, there’s nothing about this spooky holiday that we don’t love.   Here at HEYDAY, we believe every day provides us with a reason to celebrate, so when a holiday approaches, we are swift to put together our favorite looks. And with all…

HEYDAY girl, Claire Whitworth-Folsom

What made you want to work at HEYDAY/KNAPSACK? I really loved being a shopper at HEYDAY/KNAPSACK and had to work here. Between the amazing atmosphere and the wonderful product it was a must for me. What has been your impression thus far? So far it has been a great environment to work in. I work with a group of very creative woman and really love the sense of community with the customers. Describe your style sense in a few words. My style is classic. I love wearing neutrals and stripes and pieces I can wear for years and years to…

Velvet Dreams, Street Style

We’re all about the details here at HEYDAY. From all things ruffles + frills to a cold shoulder top, there’s nothing better than a clothing item that makes you feel like a million bucks. And that includes… VELVET! That’s right. We don’t know about you, but we’re lost in velvet dreams…   Nothing ushers in the holiday spirit quite like seeing velvet hit the shelves. At least that’s how we’ve been feeling at HEYDAY recently. Our new dreamy velvet items include a darling yellow pleated dress perfect for any day around town or for a special event; a pair of…

HEYDAY girl, Cne’ McCrum

What do you hope customers feel when they walk into HEYDAY? I hope anybody that even knows about HEYDAY feels that it is a welcoming environment for EVERY walk of life. We genuinely care about the experience of finding that outfit that makes her feel like a million bucks, and we want that person to feel like she is in a zone of comfort to express herself. How long have you been working in retail and what made you want to work at HEYDAY? I have been in retail for almost 5 years now, and I love every bit of…